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Let’s face it, hiring a new staff person is a complete pain in the ‘you know what.’ It all starts off innocent enough but just like trying to buy a new car or house, the perceived ease of the [...]

Here’s the thing. We became doctors. If we wanted to be marketers or salesmen then we surely would have chosen a different profession. No chiropractor “likes” to market themselves or their [...]

According to Jerry Vass, author of Soft Selling in a Hard World, “the Buyer forgets 40% of what you say in thirty minutes, 60% in twenty-four hours and 90% in one week.” For most chiropractors, [...]

When asked what I believe are the most important habits for building a successful practice, I will typically rattle off 3 or 4 key elements that I adhere to in my own clinics and teach my [...]