If you have spent any time studying search engine optimization (SEO) strategies to increase the presence of your chiropractic website on the internet, then you have probably read about the power article marketing can have in propelling your website to the top of the search engine ranks.
Article marketing is based on the old adage that still holds true today that says ‘content is king.’ People are always looking for answers and anyone who is willing to take a little time to write and post a few short articles here and there supplying those answers can and likely will be rewarded handsomely with increased traffic to their website and increased credibility within the sometimes very finicky search engines.
How do the most popular search engines keep their users happy? It is by providing quality content and answers to the questions they put in that little search box millions of times a day. It is not by providing them a bunch of websites offering them products or services when they search for ‘How to fix Sciatica.’ When you help supply the search engines with good content to index and provide for their users, it begins to build your reputation as a good addition to their business model which as I said will improve the ranking results they give your website linked to that content.
Writing an Article
A great part about article marketing is that it is very easy to write the content because you will be giving tips and solutions for the same conditions that you discuss with patients everyday.
The length of the article should be at least 300 words or else it may get rejected by the online directory you are going to submit it to. Do not get too hung up on how long it needs to be; it could be 400 words or 1000 words. Your focus should really be just on writing an article that provides the reader quality advice or help for the problem they are having. If you do that, everything else will work itself out.
Keep the content blocks short and easy to read. Most people don’t really enjoy reading a paragraph that is 15 sentences in length. Break up your paragraphs into smaller 2 or 3 sentence chunks of information. This will help keep readers engaged in what you are saying.
Choose a title that ‘indicates’ to the reader that they will find quick and easy to understand solutions or advice in your article. Titles like ‘6 Simple Steps for ________’ and ‘2 Top Tips to _________’ help the reader feel like your article is going to supply them the answers for their problem in a simple, concise format. Don’t under estimate the importance of the adding sizzle to your title. An enticing title will stimulate more people to open your article which leads to more people clicking the link to your website that is going to be at the end of your article, and of course better rankings with the search engines.
Posting your article
Now that you have a great article ready to go, you need a place to post it – or I should say places to post it. One of the most beneficial and yet overlooked benefits of article marketing is that one article can go a long way.
The first place you should post your article to ensure maximum backlinks and search engine optimization of your website is to an online article directory. Ezinearticles.com is probably the most popular of these sites right now and the one I recommend you use to get your feet wet. However, there are a ton of these sites out there like Articlesbase.com, Goarticles.com and many more.
Submitting the article is relatively painless. Create a new account, populate it with your picture and a lot of information about you to bring it to life, and then just click to ‘submit an article’ to get going. The service will walk you through the rest. Just make sure you don’t forget to include your website and blog site links in the Resource Box as this is an important component of the backlink building puzzle.
If you do anything wrong the service will pop up a message letting you know and you can just keep fixing errors right on the spot until it gets what it wants and accepts the article. From there you will get a confirmation email that the article was received and is pending approval.
