With 5 million members to its credit, Twitter is pegged to be one of the most popular social media platforms right after Facebook. Social networking has truly taken the world by storm and the stupendous popularity of sites such as Twitter has not only changed the way in which people keep in touch but also the sheer number of users has created a humongous opportunity for marketing. As a matter of fact, through Twitter and other social media platforms it is now possible for small and midsize businesses to garner the same unprecedented level of attention that was hitherto reserved for the big spenders.
From online establishments to brick and mortar businesses like law firms and chiropractors just about everybody is trying to cash in on the rage that is social networking.
If you have not included Twitter in your chiropractic marketing strategy as yet, use this article to get you well on your way into this phenomenon.
Why use Twitter for Chiropractic marketing?
If you have just ventured into the incredible world of social marketing, you may be unaware of the fabulous results that you can achieve by leveraging Twitter. Some of the benefits of using this platform include…
Easy to use and fun: From celebrities to kids and from seniors to scientists just about everybody is on Twitter. The micro-blogging platform presents an ideal opportunity to get in touch with like minded people and communicate with friends across the world. It’s easy to use and takes but a few minutes to sign up and send out your first tweet with a maximum of 140 characters which is a few less than in this sentence. The fun element is another aspect of using twitter that simply cannot be missed; so not only are you building brand awareness by using Twitter but also you will have loads of fun while you are at it and so will your readers and followers.
Its Free: Another distinctive advantage of using twitter for chiropractic marketing is that the site is free to use, so unless you intend to hire a search engine optimization company to take care of Twitter marketing, your cost will simply be the few minutes a day that you spend on the site. Then again, you could always get one of your existing staff members to keep a tab on your Twitter marketing efforts. Who wouldn’t want the OK to mess around on social media sites during their work time!
Build rapport: Sending out quality information will help you to build rapport with existing and potential clients. Twitter can get your message out faster than any other advertising medium and with a consistent approach, it can be very easy to build business credibility through the site.
Announce promotions: If you are running a promo next month, Twitter is a great way to get the news across.
How to use Twitter for chiropractic marketing
After you sign up for Twitter, consider upgrading to a swanky profile page that will get you all the attention you need. The profile page that you create will be your brochure, business card and advertisement all rolled into one, so you need to make it impressive. Your profile page should reflect your core business values and offer information about your practice at the very least.
Don’t get too hung up on what you tweet and especially in the beginning. The fact that you merely need 140 attention grabbing characters to create a splash with twitter makes life simple even for those who do not consider writing to be their forte. You could simply post the url of a site that you liked or an article that you wrote. Remember to offer information related to ailments you treat and about chiropractic in general to get a niche audience interested in your posts.
One of the most important steps you should take quickly with Twitter is adding friends to your list. The people who cannot live without their daily dose of tweets will let you know about their inclinations through the twitter symbol on their site. You simply have to click on this symbol and follow them by going to their profile page. In time, they will follow you as well.
Probably the single most important secret with Twitter (and every other social media site) is understanding that ‘content is king’ which means that your links and information you post in your tweets must be informative, interesting and entertaining to your followers. The better it is, the easier it will be to get followers.
And while the majority of your content should be based on information that does not market you clinic – because nobody wants to be ‘sold’ to all the time – it’s important to not forget to provide links to your blog or website every now and then so that your followers can be reminded how to reach you. As well, you will want to let you followers know about changes in hours or personnel, upcoming closures and of course promotional event announcements should be smattered in there on occasion as well.
Twitter is a truly multi-purpose and versatile medium that allows you to interact with existing and new patients, let the world know about promotional events and what’s new with your business as well as build rapport with your clients by offering helpful information. Twitter is not for everyone because you do need to spend a few minutes a day on the site to monitor the direction in which your twitter campaign is headed. However, you can easily get an existing employee to take care of this task for you.
